Das Lady-Gaga-Prinzip: Namen als Erklärungsmodelle im Kontext der Wirtschaft
In cognitive linguistics, a paragon is described as an individual member of a category who represents either an ideal or its opposite. Paragons make it easier for us to identify a complex content, and we therefore have a great deal of interest in experiencing paragons. Lady Gaga is, for example, a p...
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| Format: | Article |
| Language: | deu |
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Universitätsbibliothek Leipzig
2014
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| Online Access: | http://nbn-resolving.de/urn:nbn:de:bsz:15-qucosa-150695 http://nbn-resolving.de/urn:nbn:de:bsz:15-qucosa-150695 http://www.qucosa.de/fileadmin/data/qucosa/documents/15069/13_Bergien_FINAL-WEB.pdf |