Language and Business - International Communication Strategies in Saxon Small and Medium-Sized Companies

Language and Business - International Communication Strategies in Saxon Small and Medium-Sized Companies

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Study of international communication strategies in small and medium-sized companies; focus on foreign language strategies; quantitative empirical analysis of the following areas: global marketing, international trade fairs, press and media relations, foreign language training, internet presentation...

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Bibliographic Details
Main Author: Sternkopf, Sylva-Michele
Other Authors: Schmied, Josef
Format: Doctoral Thesis
Language:English
Published: 2004
Subjects:
info:eu-repo/classification/ddc/650
ddc:650
info:eu-repo/classification/ddc/420
ddc:420
Werbung
Unternehmenskommunikation
englisch
fremdsprache
marketing
Online Access:http://nbn-resolving.de/urn:nbn:de:swb:ch1-200401056
https://monarch.qucosa.de/id/qucosa%3A18185
https://monarch.qucosa.de/api/qucosa%3A18185/attachment/ATT-0/
https://monarch.qucosa.de/api/qucosa%3A18185/attachment/ATT-7/

Internet

http://nbn-resolving.de/urn:nbn:de:swb:ch1-200401056
https://monarch.qucosa.de/id/qucosa%3A18185
https://monarch.qucosa.de/api/qucosa%3A18185/attachment/ATT-0/
https://monarch.qucosa.de/api/qucosa%3A18185/attachment/ATT-7/

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