Customer perceived value : reconceptualisation, investigation and measurement
The concept of customer perceived value occupies a prominent position within the strategic agenda of organisations, as firms seek to maximise the value perceived by their customers as arising from their consumption, and to equal or exceed that perceived in relation to competitor propositions. Custom...
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| Language: | en |
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Cranfield University
2014
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| Online Access: | http://dspace.lib.cranfield.ac.uk/handle/1826/8586 |