Food safety, consumer trust in livestock farmers and purchase likelihood
Food safety is an important issue facing consumers, the food industry and the government. Since consumers cannot themselves easily assess food safety risks, their perception of food safety is in part a matter of trust in the food chain. This study focuses on livestock farmers and investigates the ca...
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| Format: | Others |
| Language: | en_UK |
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Cranfield University
2005
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| Online Access: | http://hdl.handle.net/1826/820 |