Alignment of inter-firm performance measures in contractual alliances as a predictor of relationship success
This research explains the role of aligned inter-firm performance measures as a predictor of success in of contractual alliances. Contractual alliances, a popular type of inter-firm relations, are also known as non-equity alliances and often display conflicting objectives in their contractual agreem...
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| Language: | en |
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Cranfield University
2013
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| Online Access: | http://dspace.lib.cranfield.ac.uk/handle/1826/7955 |