A mixed method study of airline brand equity
This research investigates airline brand equity in a sequential, mixed method study. The initial, exploratory study undertaken with the focus groups identified relevant issues that influence airline brand equity. The secondary associations of airline brands are often related to the airlines’ country...
| Main Author: | |
|---|---|
| Other Authors: | |
| Language: | en |
| Published: |
Cranfield University
2013
|
| Online Access: | http://dspace.lib.cranfield.ac.uk/handle/1826/7868 |