The relationship between consumer calibration and consumer value : a systematic review
Consumers’ perceptions of their resources in consumption tasks (that is, their abilities and endowments to perform consumption tasks) are many times not accurate. This misjudgement of resources negatively influences their performance in consuming or using products and services. Further, this carries...
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| Language: | en |
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Cranfield University
2012
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| Online Access: | http://dspace.lib.cranfield.ac.uk/handle/1826/7020 |