Depth or breadth: towards a contingency model of innovation strategy in the automotive sector
The thesis explores the strategic choices made by automotive manufacturers in developing and deploying technology that is discontinuous and potentially disruptive. It studies the deployment of seat belts, airbags, hybrid vehicles and fuel cell electric vehicles, drawing on product deployment histori...
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| Language: | en |
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Cranfield University
2011
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| Online Access: | http://dspace.lib.cranfield.ac.uk/handle/1826/5742 |