Airline key change drivers and business environmental analysis in the Southeast Asia: strategic planning perspectives

This thesis is involved with exploration of key changes drivers and market phenomena in the Southeast Asia and the development of new conceptual frameworks for business environmental analysis of airlines. The research is constructed under the phenomenology paradigm which adopts a coherentism approac...

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Bibliographic Details
Main Author: Kongsamutr, Navatasn
Other Authors: Mason, Keith
Language:en
Published: Cranfield University 2011
Subjects:
Online Access:http://dspace.lib.cranfield.ac.uk/handle/1826/5727