Stated preference techniques and consumer choice behaviour
This PhD thesis examines the way in which individuals make choices during stated preference experiments (commonly referred subsets of which are called stated choice methods, conjoint analysis and trade-off analysis). Stated preference experiments ask respondents to rank, rate or choose between diffe...
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| Language: | en |
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Cranfield University
2009
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| Online Access: | http://hdl.handle.net/1826/4063 |