Uncovering the links between brand choice and personal values among young consumers in Spain and the UK
This PhD thesis presents an exploratory study examining how successfully the meansend chain model can be applied to 11-12 year old British and Spanish girls, and whether a clear association exists between their personal values and the snacks and clothing brands they choose. This study draws on the s...
| Main Author: | |
|---|---|
| Other Authors: | |
| Language: | en |
| Published: |
Cranfield University
2009
|
| Online Access: | http://hdl.handle.net/1826/4055 |