Perceptions of competitive strategy : realised strategy, consensus and performance
This is a study of managers' perceptions of the strategic priorities in their strategic business unit (SBU). The perceptions managers have of the current competitive strategy of their SBU are used to explore four main research themes. Managers' perceptions are accessed through a brief, sta...
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| Language: | en |
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Cranfield University
2009
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| Online Access: | http://hdl.handle.net/1826/4051 |