Strategic groups and competitive groups in the UK pharmaceutical industry 1993-2002
Strategic group research originated in the 1970s and a number of notable studies centered on the US pharmaceutical industry. Results were however, conflicting. This thesis explores the nature of strategic groups and the related concept of competitive groups in the UK pharmaceutical industry during t...
| Main Author: | |
|---|---|
| Other Authors: | |
| Language: | en |
| Published: |
Cranfield University
2009
|
| Online Access: | http://hdl.handle.net/1826/3634 |