Exploring the link between relationship quality and loyalty: Gaining Insights into Manufacturer-Supplier Relationships
Manufacturers across industry sectors are gradually reducing their supplier base. Consequently, suppliers need an appropriate strategy to ensure preferred supplier status. It is argued, that `softer' - or more intangible - relationship factors potentially have the power to distinguish suppliers...
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| Language: | en |
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Cranfield University
2009
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| Online Access: | http://hdl.handle.net/1826/3518 |