Extending means-end theory through an investigation of the consumer benefit/price sensitivity relationship in two markets (the UK and Germany)
This research study is located in the field of consumer behaviour. It positions means-end theory in the interpretivist philosophical tradition and follows a cognitive approach to understanding purchase motivation. The thesis reports on the collection of empirical data to examine the relationship bet...
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| Language: | en |
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Cranfield University
2016
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| Online Access: | http://dspace.lib.cranfield.ac.uk/handle/1826/10723 |