Green Looks Good on You: The Rhetoric and Moral Identity of Conscious Consumption Blogs
Conscious consumption blogs are at the center of a particular online community where eco-friendly products are popularized. Through the lens of these blogs, this paper analyzes discourse around identity, purchasing, sustainability, lifestyle, community, and activism, to investigate the forces at wor...
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| Format: | Others |
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Scholarship @ Claremont
2018
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| Online Access: | http://scholarship.claremont.edu/scripps_theses/1161 http://scholarship.claremont.edu/cgi/viewcontent.cgi?article=2268&context=scripps_theses |