Like Me: Generation Z, Instagram, and Self-Branding Practices
The newest generation, raised and immersed in today's hyper-consumer culture, has learned to define the self within a neoliberal and capitalist framework in which self-branding and ascribing to hegemonic principles appears imperative to one’s personal success.
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ndltd-CLAREMONT-oai-scholarship.claremont.edu-scripps_theses-21812018-08-23T03:37:25Z Like Me: Generation Z, Instagram, and Self-Branding Practices Longley, Emily The newest generation, raised and immersed in today's hyper-consumer culture, has learned to define the self within a neoliberal and capitalist framework in which self-branding and ascribing to hegemonic principles appears imperative to one’s personal success. 2018-01-01T08:00:00Z text application/pdf http://scholarship.claremont.edu/scripps_theses/1093 http://scholarship.claremont.edu/cgi/viewcontent.cgi?article=2181&context=scripps_theses © 2017 Emily Longley default Scripps Senior Theses Scholarship @ Claremont Media Studies Instagram Generation Z Social Media Self-Branding Postfeminist Communication Communication Technology and New Media Critical and Cultural Studies Film Production Interdisciplinary Arts and Media Mass Communication Other Film and Media Studies Photography Social Influence and Political Communication Social Media |
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Others
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Media Studies Generation Z Social Media Self-Branding Postfeminist Communication Communication Technology and New Media Critical and Cultural Studies Film Production Interdisciplinary Arts and Media Mass Communication Other Film and Media Studies Photography Social Influence and Political Communication Social Media |
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Media Studies Generation Z Social Media Self-Branding Postfeminist Communication Communication Technology and New Media Critical and Cultural Studies Film Production Interdisciplinary Arts and Media Mass Communication Other Film and Media Studies Photography Social Influence and Political Communication Social Media Longley, Emily Like Me: Generation Z, Instagram, and Self-Branding Practices |
description |
The newest generation, raised and immersed in today's hyper-consumer culture, has learned to define the self within a neoliberal and capitalist framework in which self-branding and ascribing to hegemonic principles appears imperative to one’s personal success. |
author |
Longley, Emily |
author_facet |
Longley, Emily |
author_sort |
Longley, Emily |
title |
Like Me: Generation Z, Instagram, and Self-Branding Practices |
title_short |
Like Me: Generation Z, Instagram, and Self-Branding Practices |
title_full |
Like Me: Generation Z, Instagram, and Self-Branding Practices |
title_fullStr |
Like Me: Generation Z, Instagram, and Self-Branding Practices |
title_full_unstemmed |
Like Me: Generation Z, Instagram, and Self-Branding Practices |
title_sort |
like me: generation z, instagram, and self-branding practices |
publisher |
Scholarship @ Claremont |
publishDate |
2018 |
url |
http://scholarship.claremont.edu/scripps_theses/1093 http://scholarship.claremont.edu/cgi/viewcontent.cgi?article=2181&context=scripps_theses |
work_keys_str_mv |
AT longleyemily likemegenerationzinstagramandselfbrandingpractices |
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1718726430113660928 |