Like Me: Generation Z, Instagram, and Self-Branding Practices
The newest generation, raised and immersed in today's hyper-consumer culture, has learned to define the self within a neoliberal and capitalist framework in which self-branding and ascribing to hegemonic principles appears imperative to one’s personal success.
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| Format: | Others |
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Scholarship @ Claremont
2018
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| Online Access: | http://scholarship.claremont.edu/scripps_theses/1093 http://scholarship.claremont.edu/cgi/viewcontent.cgi?article=2181&context=scripps_theses |