Good fortune or Misfortune? Linguistic/Cultural Associations, Native versus Non-native Language and Attitude Change in Chinese-English Bilingual-Biculturals.
With a growing multilingual global population, it is becoming increasingly important to know how people of varying cultures respond to persuasive appeals. Cross-cultural studies on persuasion have found differences in American and Chinese advertisements that reflect individualistic and collectivist...
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| Format: | Others |
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Scholarship @ Claremont
2017
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| Online Access: | http://scholarship.claremont.edu/scripps_theses/971 http://scholarship.claremont.edu/cgi/viewcontent.cgi?article=1935&context=scripps_theses |