Persuasion in the Health Field: Framing the Message for Attitude Change
The process of persuasion, the changing of a person’s attitudes, has often been applied to health communications designed to promote healthy behavior. Manipulation of aspects of the persuasive message can influence persuasion and the likelihood of attitude change. For a long time, the existing persu...
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| Format: | Others |
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Scholarship @ Claremont
2016
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| Online Access: | http://scholarship.claremont.edu/scripps_theses/837 http://scholarship.claremont.edu/cgi/viewcontent.cgi?article=1895&context=scripps_theses |