The Economic and Behavioral Success of Riot Games In an Undifferentiated Video Game Market

The vast success of Riot Games is relatively undisputed amongst financial analysts as well as online communities despite there being little information publicly available that specifically addresses how their game has differentiated itself in a homogenous market. Additionally, there is little inform...

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Bibliographic Details
Main Author: Yakobi, Maxine J
Format: Others
Published: Scholarship @ Claremont 2014
Subjects:
Online Access:http://scholarship.claremont.edu/scripps_theses/349
http://scholarship.claremont.edu/cgi/viewcontent.cgi?article=1525&context=scripps_theses