Social Media's Influence on Consumers' Purchase Intentions
The focus of this study is to explore the effect social media have on influencing consumers’ purchase intentions for different brands. More specifically, this paper aims to examine how different social media communication styles for a brand, such as firm generated content (FGC) and user generated co...
| Main Author: | |
|---|---|
| Format: | Others |
| Published: |
Scholarship @ Claremont
2019
|
| Subjects: | |
| Online Access: | https://scholarship.claremont.edu/cmc_theses/2132 https://scholarship.claremont.edu/cgi/viewcontent.cgi?article=3315&context=cmc_theses |