Brand Obama: How Barack Obama Revolutionized Political Campaign Marketing in the 2008 Presidential Election
In 2008, President Barack Obama was named Advertising Age’s marketer of the year, the first time a politician won such an award. While presidential candidates have always employed marketing tactics in order to communicate their platform and persuade voters to support them, candidate Obama’s marketin...
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| Format: | Others |
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Scholarship @ Claremont
2015
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| Online Access: | http://scholarship.claremont.edu/cmc_theses/990 http://scholarship.claremont.edu/cgi/viewcontent.cgi?article=2098&context=cmc_theses |