The Determinants of Firm Profitability: The Effect of Social Media
This study seeks to explore whether social media plays an important role in determining a firm’s profits. Using data from 392 Large American firms from the period 2005-2013, obtained primarily from the database, COMPUSTAT, I find that a firm’s adoption of Social Media plays a minor role in determini...
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| Format: | Others |
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Scholarship @ Claremont
2014
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| Online Access: | http://scholarship.claremont.edu/cmc_theses/958 http://scholarship.claremont.edu/cgi/viewcontent.cgi?article=1882&context=cmc_theses |