The Great Fermentation: A Study of the Social and Economic Evolution of the American Brewing Industry
This thesis studies the development of the “macro” and “craft” sectors of the brewing industry. After a comprehensive understanding of the history of beer, the focus segues into the economic development of the industry – including macro and microbrewery concentration, strategy analysis, and the rece...
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Scholarship @ Claremont
2013
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| Online Access: | http://scholarship.claremont.edu/cmc_theses/753 http://scholarship.claremont.edu/cgi/viewcontent.cgi?article=1807&context=cmc_theses |