Google at a Crossroad: A Case Study of Roto-Rooter
This thesis looks at the cases of Roto-Rooter and Google, both leaders in their respective industries: how both companies successfully built their brands, how Google influences Roto-Rooter's marketing strategies, and how Google can improve its product based on Roto-Rooter's experience.
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| Format: | Others |
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Scholarship @ Claremont
2012
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| Online Access: | http://scholarship.claremont.edu/cmc_theses/387 http://scholarship.claremont.edu/cgi/viewcontent.cgi?article=1393&context=cmc_theses |