Understanding the Technology and Organizational Elements of Customer Relationship Management Systems
To build a clear understanding of the management of the technology and organizational elements of CRM systems, this research formed propositions based on literature findings and experts’ experiences to explain (1) the elements of the technology and organizational sides of a CRM system, and (2) how t...
| Main Author: | |
|---|---|
| Language: | 英文 |
| Published: |
國立政治大學
|
| Subjects: | |
| Online Access: | http://thesis.lib.nccu.edu.tw/cgi-bin/cdrfb3/gsweb.cgi?o=dstdcdr&i=sid=%22G0923560211%22. |