化妝品產業的全球成長策略研究 - 萊雅集團的個案研究
The cosmetics market is very dynamic and high growth potential industry. This case study will attempt to analyze how L’Oreal’s success in implementing its global growth strategies. The introduction will cover the history of L’Oreal and its amazing growth performance during these past years. This cas...
| Main Authors: | , |
|---|---|
| Language: | 英文 |
| Published: |
國立政治大學
|
| Subjects: | |
| Online Access: | http://thesis.lib.nccu.edu.tw/cgi-bin/cdrfb3/gsweb.cgi?o=dstdcdr&i=sid=%22G0909327161%22. |