善因行銷之行銷聯盟在台可行否？ 發展一種模式以辨識必要之行銷和環境因素
善因行銷之行銷聯盟在台可行否？ 發展一種模式以辨識必要之行銷和環境因素 === Cause-related marketing (CRM) alliances offer businesses and not-for-profit organizations (NPOs) a unique partnership opportunity to reach corporate and philanthropic goals. Since its inception in 1981 in the United States, CRM alliances have grown in populari...
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| Language: | 英文 |
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國立政治大學
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| Online Access: | http://thesis.lib.nccu.edu.tw/cgi-bin/cdrfb3/gsweb.cgi?o=dstdcdr&i=sid=%22G0094933040%22. |