Total Cost Analysis of Channel Flow: A Case of Consignment Store
This is a case analysis according to the author’s working experience in P&G. This thesis focuses on the consignment stores in the market of home products. The author takes apart the channel functions into eight flows, and uses 4 types of transaction cost to discuss the relationship between manuf...
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| Language: | 英文 |
| Published: |
國立政治大學
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| Online Access: | http://thesis.lib.nccu.edu.tw/cgi-bin/cdrfb3/gsweb.cgi?o=dstdcdr&i=sid=%22G0091351004%22. |