Introduction of New Products in the Supply Chain : Optimization and Management of Risks

Shorter product life cycles and rapid product obsolescence provide increasing incentives to introduce newproducts to markets more quickly. As a consequence of rapidly changing market conditions, firms focus onimproving their new product development processes to reap the benefits of early market entr...

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Bibliographic Details
Main Author: El KHOURY, Hiba
Language:English
Published: HEC 2012
Subjects:
Online Access:http://pastel.archives-ouvertes.fr/pastel-00708801
http://pastel.archives-ouvertes.fr/docs/00/70/88/01/PDF/EL_-_Khoury.pdf