Introduction of New Products in the Supply Chain : Optimization and Management of Risks
Shorter product life cycles and rapid product obsolescence provide increasing incentives to introduce newproducts to markets more quickly. As a consequence of rapidly changing market conditions, firms focus onimproving their new product development processes to reap the benefits of early market entr...
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Language: | English |
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HEC
2012
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Online Access: | http://pastel.archives-ouvertes.fr/pastel-00708801 http://pastel.archives-ouvertes.fr/docs/00/70/88/01/PDF/EL_-_Khoury.pdf |