How Behavioral Economics Can Shape Firm Strategy and Public Policy: Lessons from the Field and Laboratory
<p>Incentives are not always economic or monetary in nature. Individuals are often influenced by socially-based incentives centered on how he or she wants to be perceived in a social setting, such as the desire to publicly adhere to a norm of fairness. Likewise, individuals can also be influen...
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https://thesis.library.caltech.edu/8894/1/Matthew%20Chao%20-%20Thesis%20%20-%20Caltech%202015%20Social%20Sciences.pdfChao, Matthew C. (2015) How Behavioral Economics Can Shape Firm Strategy and Public Policy: Lessons from the Field and Laboratory. Dissertation (Ph.D.), California Institute of Technology. doi:10.7907/Z9FJ2DQW. https://resolver.caltech.edu/CaltechTHESIS:05282015-050921863 <https://resolver.caltech.edu/CaltechTHESIS:05282015-050921863>