THE IMPACT OF LOCAL ON MEAT PURCHASING DECISIONS
The research examines the target market for a meat product produced by the local university. Further, desirable attributes of meat and how consumers definition of “locally produced and/or raised” are identified. A total of 290 personal interviews were completed in San Luis Obispo County, California...
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| Format: | Others |
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DigitalCommons@CalPoly
2014
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| Online Access: | https://digitalcommons.calpoly.edu/theses/1315 https://digitalcommons.calpoly.edu/cgi/viewcontent.cgi?article=2411&context=theses |