Building an Operational Data Store for a Direct Marketing Application System

An operational data store (ODS) can be generally described as an architectural construct that is both similar and different in design and purpose to a data warehouse. It is similar in that it is subject-oriented and integrated from the various systems and sources that feed it. However, it is unique...

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Bibliographic Details
Main Author: Smith, Chad
Format: Others
Published: DigitalCommons@CalPoly 2009
Online Access:https://digitalcommons.calpoly.edu/theses/51
https://digitalcommons.calpoly.edu/cgi/viewcontent.cgi?article=1058&context=theses