Message source characteristics and employee assistance program advertising : beliefs in program effectiveness and intentions to self- refer
Research indicates that the majority of clients seeking Employee Assistance Program (EAP) services are self-referred, and that a relationship exists between self-referral and the belief that an EAP is effective. Fifty-three subjects read an advertisement proclaiming that a fictitious EAP was effecti...
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| Format: | Others |
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2011
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| Online Access: | http://cardinalscholar.bsu.edu/handle/handle/185084 http://liblink.bsu.edu/uhtbin/catkey/897525 |