A survey of the status of marketing and public relations in the Indiana hospital industry
The fields of public relations and marketing are experiencing interdisciplinary assimilation, especially in the health care industry and specifically in hospitals. With the recognition of this basic trend many questions have been raised by public relations practitioners, marketers, and health care a...
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| Format: | Others |
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2011
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| Online Access: | http://cardinalscholar.bsu.edu/handle/handle/184906 http://liblink.bsu.edu/uhtbin/catkey/935923 |