Difference in the acceptance and subsequent purchase between two baked products by shoppers at Ross supermarkets in Muncie, Indiana, according to sex of the individual

This thesis has investigated the difference in the acceptance and of subsequent purchase between two baked products according to sex of the individual. The study was conducted on 350 shoppers at selected supermarkets in Muncie, Indiana, to determine if there is a need for further study in the area o...

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Bibliographic Details
Main Author:	Siegal, Marcia E.
Other Authors:	Miller, B. Jeanette
Format:	Others
Published:	2011
Subjects:	Consumers' preferences. Marketing research > Indiana > Muncie.
Online Access:	http://cardinalscholar.bsu.edu/handle/handle/182055 http://liblink.bsu.edu/uhtbin/catkey/262113

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spelling	ndltd-BSU-oai-cardinalscholar.bsu.edu-handle-1820552014-07-26T03:31:44ZDifference in the acceptance and subsequent purchase between two baked products by shoppers at Ross supermarkets in Muncie, Indiana, according to sex of the individualSiegal, Marcia E.Consumers' preferences.Marketing research -- Indiana -- Muncie.This thesis has investigated the difference in the acceptance and of subsequent purchase between two baked products according to sex of the individual. The study was conducted on 350 shoppers at selected supermarkets in Muncie, Indiana, to determine if there is a need for further study in the area of sex difference as a determinant in the type of criteria used to judge products in the marketplace. The development of the instrument used to collect the data and method of administration of the instrument are discussed.Analysis of Variance was used to analyze the data. No significant difference was found in the hypotheses tested. Recommendations for further study in the area of sex as a factor in products behavior are discussed.Miller, B. Jeanette2011-06-03T19:32:35Z2011-06-03T19:32:35Z19791979vi, 51 leaves ; 28 cm.LD2489.Z72 1979 .S54http://cardinalscholar.bsu.edu/handle/handle/182055http://liblink.bsu.edu/uhtbin/catkey/262113Virtual Pressn-us-in
collection	NDLTD
format	Others
sources	NDLTD
topic	Consumers' preferences. Marketing research -- Indiana -- Muncie.
spellingShingle	Consumers' preferences. Marketing research -- Indiana -- Muncie. Siegal, Marcia E. Difference in the acceptance and subsequent purchase between two baked products by shoppers at Ross supermarkets in Muncie, Indiana, according to sex of the individual
description	This thesis has investigated the difference in the acceptance and of subsequent purchase between two baked products according to sex of the individual. The study was conducted on 350 shoppers at selected supermarkets in Muncie, Indiana, to determine if there is a need for further study in the area of sex difference as a determinant in the type of criteria used to judge products in the marketplace. The development of the instrument used to collect the data and method of administration of the instrument are discussed.Analysis of Variance was used to analyze the data. No significant difference was found in the hypotheses tested. Recommendations for further study in the area of sex as a factor in products behavior are discussed.
author2	Miller, B. Jeanette
author_facet	Miller, B. Jeanette Siegal, Marcia E.
author	Siegal, Marcia E.
author_sort	Siegal, Marcia E.
title	Difference in the acceptance and subsequent purchase between two baked products by shoppers at Ross supermarkets in Muncie, Indiana, according to sex of the individual
title_short	Difference in the acceptance and subsequent purchase between two baked products by shoppers at Ross supermarkets in Muncie, Indiana, according to sex of the individual
title_full	Difference in the acceptance and subsequent purchase between two baked products by shoppers at Ross supermarkets in Muncie, Indiana, according to sex of the individual
title_fullStr	Difference in the acceptance and subsequent purchase between two baked products by shoppers at Ross supermarkets in Muncie, Indiana, according to sex of the individual
title_full_unstemmed	Difference in the acceptance and subsequent purchase between two baked products by shoppers at Ross supermarkets in Muncie, Indiana, according to sex of the individual
title_sort	difference in the acceptance and subsequent purchase between two baked products by shoppers at ross supermarkets in muncie, indiana, according to sex of the individual
publishDate	2011
url	http://cardinalscholar.bsu.edu/handle/handle/182055 http://liblink.bsu.edu/uhtbin/catkey/262113
work_keys_str_mv	AT siegalmarciae differenceintheacceptanceandsubsequentpurchasebetweentwobakedproductsbyshoppersatrosssupermarketsinmuncieindianaaccordingtosexoftheindividual
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Difference in the acceptance and subsequent purchase between two baked products by shoppers at Ross supermarkets in Muncie, Indiana, according to sex of the individual

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