Difference in the acceptance and subsequent purchase between two baked products by shoppers at Ross supermarkets in Muncie, Indiana, according to sex of the individual

This thesis has investigated the difference in the acceptance and of subsequent purchase between two baked products according to sex of the individual. The study was conducted on 350 shoppers at selected supermarkets in Muncie, Indiana, to determine if there is a need for further study in the area o...

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Bibliographic Details
Main Author: Siegal, Marcia E.
Other Authors: Miller, B. Jeanette
Format: Others
Published: 2011
Subjects:
Online Access:http://cardinalscholar.bsu.edu/handle/handle/182055
http://liblink.bsu.edu/uhtbin/catkey/262113