American advertising English : a pragmatic and linguistic study
The analysis of advertising English reveals the function of language in the communicative process and shows how language can be used as a means of manipulation. Only an explicit formulation of how the advertiser uses language, and a reflection about its effect, can protect the individual from being...
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| Format: | Others |
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2011
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| Online Access: | http://cardinalscholar.bsu.edu/handle/handle/181291 http://liblink.bsu.edu/uhtbin/catkey/415572 |