Relationship management as a downtown public relations strategy : a case study of downtown Goshen, Indiana

Relationship management as a downtown public relations strategy : a case study of downtown Goshen, Indiana

This case study has presented a comprehensive overview of the context and significance of relationship management/maintenance strategies in downtown Goshen. The study reported herein is an attempt to identify and verify efforts by Downtown Goshen, Inc. (DGI), a non-profit organization that led the r...

Full description

Bibliographic Details
Main Author: Hunsberger, Grace
Other Authors: Kang, Minjeong
Published: 2013
Subjects:
Central business districts > Public relations > Indiana > Goshen > Case studies
Urban renewal > Public relations > Indiana > Goshen > Case studies
Downtown Goshen (Inc.) > Public relations > Case studies
Online Access:http://cardinalscholar.bsu.edu/handle/123456789/197164
http://liblink.bsu.edu/uhtbin/catkey/1712089
id ndltd-BSU-oai-cardinalscholar.bsu.edu-123456789-197164
record_format oai_dc
spelling ndltd-BSU-oai-cardinalscholar.bsu.edu-123456789-1971642014-08-09T03:34:07ZRelationship management as a downtown public relations strategy : a case study of downtown Goshen, IndianaDowntown public relationsHunsberger, GraceCentral business districts -- Public relations -- Indiana -- Goshen -- Case studiesUrban renewal -- Public relations -- Indiana -- Goshen -- Case studiesDowntown Goshen (Inc.) -- Public relations -- Case studiesThis case study has presented a comprehensive overview of the context and significance of relationship management/maintenance strategies in downtown Goshen. The study reported herein is an attempt to identify and verify efforts by Downtown Goshen, Inc. (DGI), a non-profit organization that led the revitalization efforts between 2006 and 2011. Online surveys with business owners and interviews with DGI stakeholders were conducted, along with secondary data analysis of DGI event surveys. The study’s research questions addressed how DGI’s relationship management/maintenance strategies, along with elements present in the downtown, have influenced the community. The results revealed coalition-building through collaboration, relationship maintenance strategies of openness, networking, and shared tasks, along with creative class leadership and investment in infrastructure to have positively influenced the community.Department of JournalismKang, Minjeong2013-05-10T14:24:32Z2013-05-10T14:24:32Z2013-05-042013-05-04http://cardinalscholar.bsu.edu/handle/123456789/197164http://liblink.bsu.edu/uhtbin/catkey/1712089
collection NDLTD
sources NDLTD
topic Central business districts -- Public relations -- Indiana -- Goshen -- Case studies
Urban renewal -- Public relations -- Indiana -- Goshen -- Case studies
Downtown Goshen (Inc.) -- Public relations -- Case studies
spellingShingle Central business districts -- Public relations -- Indiana -- Goshen -- Case studies
Urban renewal -- Public relations -- Indiana -- Goshen -- Case studies
Downtown Goshen (Inc.) -- Public relations -- Case studies
Hunsberger, Grace
Relationship management as a downtown public relations strategy : a case study of downtown Goshen, Indiana
description This case study has presented a comprehensive overview of the context and significance of relationship management/maintenance strategies in downtown Goshen. The study reported herein is an attempt to identify and verify efforts by Downtown Goshen, Inc. (DGI), a non-profit organization that led the revitalization efforts between 2006 and 2011. Online surveys with business owners and interviews with DGI stakeholders were conducted, along with secondary data analysis of DGI event surveys. The study’s research questions addressed how DGI’s relationship management/maintenance strategies, along with elements present in the downtown, have influenced the community. The results revealed coalition-building through collaboration, relationship maintenance strategies of openness, networking, and shared tasks, along with creative class leadership and investment in infrastructure to have positively influenced the community. === Department of Journalism
author2 Kang, Minjeong
author_facet Kang, Minjeong
Hunsberger, Grace
author Hunsberger, Grace
author_sort Hunsberger, Grace
title Relationship management as a downtown public relations strategy : a case study of downtown Goshen, Indiana
title_short Relationship management as a downtown public relations strategy : a case study of downtown Goshen, Indiana
title_full Relationship management as a downtown public relations strategy : a case study of downtown Goshen, Indiana
title_fullStr Relationship management as a downtown public relations strategy : a case study of downtown Goshen, Indiana
title_full_unstemmed Relationship management as a downtown public relations strategy : a case study of downtown Goshen, Indiana
title_sort relationship management as a downtown public relations strategy : a case study of downtown goshen, indiana
publishDate 2013
url http://cardinalscholar.bsu.edu/handle/123456789/197164
http://liblink.bsu.edu/uhtbin/catkey/1712089
work_keys_str_mv AT hunsbergergrace relationshipmanagementasadowntownpublicrelationsstrategyacasestudyofdowntowngoshenindiana
AT hunsbergergrace downtownpublicrelations
_version_ 1716710303763267584

Similar Items