Relationship management as a downtown public relations strategy : a case study of downtown Goshen, Indiana
This case study has presented a comprehensive overview of the context and significance of relationship management/maintenance strategies in downtown Goshen. The study reported herein is an attempt to identify and verify efforts by Downtown Goshen, Inc. (DGI), a non-profit organization that led the r...
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2013
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| Online Access: | http://cardinalscholar.bsu.edu/handle/123456789/197164 http://liblink.bsu.edu/uhtbin/catkey/1712089 |