Two-way communication : a win-win model for facing activists pressure : a case study on McDonald's and Unilever's responses to Greenpeace
This thesis consists of two case studies which examine how Greenpeace, an independent global environmental campaigning organization, targeted major multinational corporations, McDonald’s and Unilever, in attempt to stop destructive agricultural processes in the developing world. This multiple case s...
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2011
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| Online Access: | http://cardinalscholar.bsu.edu/handle/123456789/193478 http://liblink.bsu.edu/uhtbin/catkey/1499268 |