The impact of perceived interactivity, control and involvement on bank satisfaction and loyalty. An integrated eService model for eBanking.
Control and involvement are well researched concepts in traditional marketing, while interactivity is a relatively new concept associated with Internet marketing and communication. From an Internet interaction perspective, the research examines the impact of interactivity, control and involvement on...
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| Language: | en |
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University of Bradford
2012
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| Online Access: | http://hdl.handle.net/10454/5365 |