Impact of business forecasting on demand planning. A strategy for improving business forecasting and reducing inventories throughout the supply chain for fast moving consumer goods in the Middle East market.

Impact of business forecasting on demand planning. A strategy for improving business forecasting and reducing inventories throughout the supply chain for fast moving consumer goods in the Middle East market.

Poor quality of information and forecasting create a number of problems for manufacturing companies, such as poor planning of products and insufficient service levels, which leads to increased inventory and stock holding or stockouts and increased total costs. Cussons (UK) Limited is experiencin...

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Bibliographic Details
Main Author: Tanwari, Anwar U.
Other Authors: Betts, James
Language:en
Published: University of Bradford 2010
Subjects:
Forecasting
Logistics
Fast moving consumer goods
Muslim calendar
Inventory management
Stock holding
Cussons (UK) Limited
Seasonal demand
Customer service.
Online Access:http://hdl.handle.net/10454/4336

Internet

http://hdl.handle.net/10454/4336

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