The impact of business orientations on customer loyalty. An empirical study using a case study approach.
Customer loyalty is considered to be critically important to growth, profitability and sustainability. It has received much attention by practitioner and managers. However, some important variables about the different types of loyalty have remained unclear. While businesses look towards adopting...
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| Language: | en |
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University of Bradford
2010
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| Online Access: | http://hdl.handle.net/10454/4324 |