The impact of E-marketing practices on market performance of small business enterprises. An empirical investigation.
The major aims of this research are to explore and analyse the different factors affecting the adoption of Electronic Marketing (E-Marketing) by industrial and trading small business enterprises (SBEs); to explore the different forms, implementation levels and tools of E-Marketing used by these SBE...
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| Language: | en |
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University of Bradford
2010
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| Online Access: | http://hdl.handle.net/10454/4308 |