Making business-to-business international internet marketing effective: A study of critical factors using a case study approach
No === The recent phenomenal growth in business activities dependent on the Internet has demonstrated that various potential advantages could be derived from using information and communication technology platforms. The Internet has enabled firms to reach out to global markets and has provided them...
| Main Authors: | , , |
|---|---|
| Language: | en |
| Published: |
2009
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10454/4085 |