The evaluation of external factors on the decision to enter a new, non-domestic market: An exploratory study.

No === A study of key decision makers in a sample of large international companies explored the non-domestic market entry decision. A literature review revealed five broad external domains which held the potential to affect that decision. A series of statements was factor analysed to reveal ten more...

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Main Authors:	Whitelock, Jeryl M., Jobber, David
Language:	en
Published:	2009
Subjects:	Factor analysis International marketing Market entry Marketing decision making Strategic choices
Online Access:	http://hdl.handle.net/10454/3851

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spelling	ndltd-BRADFORD-oai-bradscholars.brad.ac.uk-10454-38512019-08-31T03:02:15Z The evaluation of external factors on the decision to enter a new, non-domestic market: An exploratory study. Whitelock, Jeryl M. Jobber, David Factor analysis International marketing Market entry Marketing decision making Strategic choices No A study of key decision makers in a sample of large international companies explored the non-domestic market entry decision. A literature review revealed five broad external domains which held the potential to affect that decision. A series of statements was factor analysed to reveal ten more specific variables. An analysis of which variables discriminated between the decision to enter and not enter a new non-domestic market demonstrated that geocultural/political similarity, developed economy, attractive market, good market information and governmental attitude significantly affected the decision. The findings supported a marketing-strategy based theory of market entry. 2009-11-09T08:12:58Z 2009-11-09T08:12:58Z 2004 Article No full-text available in the repository Whitelock, J.M. and Jobber, D. (2004). The evaluation of external factors on the decision to enter a new, non-domestic market: An exploratory study. European Journal of Marketing. Vol. 38, No. 11/12, pp. 1437-1455. http://hdl.handle.net/10454/3851 en http://dx.doi.org/10.1108/03090560410560182
collection	NDLTD
language	en
sources	NDLTD
topic	Factor analysis International marketing Market entry Marketing decision making Strategic choices
spellingShingle	Factor analysis International marketing Market entry Marketing decision making Strategic choices Whitelock, Jeryl M. Jobber, David The evaluation of external factors on the decision to enter a new, non-domestic market: An exploratory study.
description	No === A study of key decision makers in a sample of large international companies explored the non-domestic market entry decision. A literature review revealed five broad external domains which held the potential to affect that decision. A series of statements was factor analysed to reveal ten more specific variables. An analysis of which variables discriminated between the decision to enter and not enter a new non-domestic market demonstrated that geocultural/political similarity, developed economy, attractive market, good market information and governmental attitude significantly affected the decision. The findings supported a marketing-strategy based theory of market entry.
author	Whitelock, Jeryl M. Jobber, David
author_facet	Whitelock, Jeryl M. Jobber, David
author_sort	Whitelock, Jeryl M.
title	The evaluation of external factors on the decision to enter a new, non-domestic market: An exploratory study.
title_short	The evaluation of external factors on the decision to enter a new, non-domestic market: An exploratory study.
title_full	The evaluation of external factors on the decision to enter a new, non-domestic market: An exploratory study.
title_fullStr	The evaluation of external factors on the decision to enter a new, non-domestic market: An exploratory study.
title_full_unstemmed	The evaluation of external factors on the decision to enter a new, non-domestic market: An exploratory study.
title_sort	evaluation of external factors on the decision to enter a new, non-domestic market: an exploratory study.
publishDate	2009
url	http://hdl.handle.net/10454/3851
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The evaluation of external factors on the decision to enter a new, non-domestic market: An exploratory study.

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