The role of qualitative methods in production management research.

No === This paper examines previous approaches to the identification and measurement of strategic flexibility and concludes that the use of quantitative methods alone cannot capture the essence of such a complex and intangible subject. It is reasoned that a holistic approach to research design shoul...

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Bibliographic Details
Main Authors: Beach, Roger, Muhlemann, Alan P., Price, D.H.R., Paterson, A., Sharp, J.A.
Language:en
Published: 2009
Subjects:
Online Access:http://hdl.handle.net/10454/3420